January 11, 217
- Elasticity of Demand - a measure of how customers react to a change in price
- Elastic Demand - demand that is very sensitive to a change in price; product is not a necessity; there are available substitutes
- Greater than 1 (E > 1)
- Examples: Steak, fur coats, soda
- Inelastic Demand - demand that is not very sensitive to a change in; product is a necessity; there are few to no substitutes
- Less than 1 (E < 1)
- Examples: Gas, insulin
- Unitary Elastic
- E = 1
- Calculations
- S1: Quantity = New Quantity - Old Quantity / Old Quantity
- S2: Price = New Price - Old Price / Old Price
- S3: Price Elasticity = % Change in Q / Change in P
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